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Australian Railtrack Corporation Character and poster designs. The ARTC engaged Juuce to develop a character and poster designs to support their latest campaign aiming to educate the internal workforce to dangers in the workplace. "Will" - the safety character was developed as a mascot to feature in staff announcements and printed material related to work safety. The dramatically themed posters are aimed to reinforce the consequences of dehydration and drug / alcohol abuse with brutal imagery so typical of Australian community messages. Larger Preview Poster 1 |
