Once upon a time, Juuce developed and gave life to several characters for the Australian Rail Track Corporation (ARTC)...
Fondly known as Will, Wilma and Wal, these guys (and gal) have been featured on heaps of internal campaigns and collateral that promote workplace safety. Most recently, Will was seen driving one of the companys Hi-Rail trucks for a childrens colouring competition during Safety Week. In addition to the custom illustration, a participation certificate was designed and sent to all entrants to acknowledge their outstanding efforts.
To the delight of both ARTC and Juuce, this campaign was a huge hit! In fact, the CEO was so pleased with the results that he decided to turn the top entries into a custom calendar to be given as a seasonal employee gift. Once the final coat of ink dries, these little darlings will be shipped out nationwide to spread Seasons Greeting with a side of safety.